Annie Castro
Creative Strategist | Student Designer | Sports Media Producer
Resourceful and driven creative with a passion for visual storytelling, branding, and live production. Experienced in leading design projects, collaborating with executive teams, and working behind the scenes in high-pressure environments like ESPN plus sports broadcasting. Committed to managing the lifecycle of a creative idea, from concept to execution, and passionate about making ideas both beautiful and practical.
Education
James Madison University
B.S. in Media Arts & Design – Creative Advertising
Minor in Sports Communication & Film Studies
Expected May 2026 | Harrisonburg, VA
GPA: 3.57
Media & Design Experience
Student Designer & Intern
Campus Ink | August 2023 – Present
Designs and sells custom apparel for JMU and local community. Manages the full creative process from product ideation to final design, collaborating with clients and sales teams to deliver high-impact visuals that resonate.
ESPN Plus Broadcasting Intern
JMU Athletics | August 2024 – December 2024
Supported live sports coverage across basketball, field hockey, soccer, and volleyball. Roles included live filming, audio mixing, break clock operation, camera shading, lighting, and creating custom graphics. Gained fiber certification and technical production skills in a professional, fast-paced broadcast environment.
VP of Learning and Development, Philanthropy Assistant
Zeta Tau Alpha | December 2023 – December 2025
Oversaw chapter education and leadership development programming for 100 plus members and managed a 200-person event with a $6,000 plus budget. Supported the planning and execution of breast cancer awareness fundraisers, contributing to over $145,000 raised at the chapter level.
Content Developer
Boomerang Boat Tours LLC. | June 2025 – August 2025
Supported tour operations and produced social media content to strengthen brand and guest experience.
Writer
The Sports Comm Pod | August 2025 – December 2025
Developed episode outlines, discussion points, and research notes for a student-led sports communication podcast.
Skills
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Adobe Creative Suite (Illustrator, Photoshop, InDesign)
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Live Sports Production
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Custom Product Design
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Team Leadership
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Visual Branding
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Event Planning
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Social Media Graphics
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Public Speaking
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Problem Solving
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Fiber Optic Tech (Certified)