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Integrated advertising campaign designed to increase awareness, relevance, and engagement with Hot Wheels among adults ages 18–34 by leveraging nostalgia, creativity, and collector appeal, while repositioning the brand as more than just a childhood toy.
Digital interactive campaign with the Arts Council of the Valley to increase awareness of and interaction with public art in Harrisonburg, Virginia within the summer of 2025 and lay the groundwork for a future art walk app.
Engaging Instagram campaign for Impossible Foods that highlights plant-based flavor and health benefits, targeting millennial women exploring vegan alternatives.
Redesign the brand identity and website for the historic Joshua Wilton House in downtown Harrisonburg, VA. The goal is to refresh the visual and digital experience to better reflect the inn’s elevated dining, rich history, and updated personality all appealing to its core audience while subtly modernizing its aesthetic.
This out-of-home and print campaign reimagines Folgers Coffee for 56 plus church-going adults by blending spirituality, gardening, and nostalgia, giving this audience a new reason to connect with an old favorite.
