Arts Council of The Valley
Digital Interactive Campaign
Group Members: Annie Castro, Charlotte Hassebrock, and Madison Horneber
My Role: Designer and Researcher
1
The Ask
This campaign will increase awareness of and interaction with public art in Harrisonburg within the summer of 2025 by 20% and lay the groundwork for a future art walk app.
Research
2
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Visitors are often searching for things to do while visiting the area.
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Harrisonburg is a very diverse city with people from many different cultural and ethnic backgrounds, and is also economically diverse.​
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The east side murals are some of the more popular and well known works that make up the public art in downtown. Including the Billy Jacks and Jack Brown’s murals, as well as, the Nils Westgard mural on Urban Exchange.
3
Creative Concepts
Campaign: Enhance your Eats with the Arts
Hashtag: appetiteforart
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​Everyone can enhance their downtown experience through public art.
