Joshua Wilton House
Website and Logo Branding
Group Members: Annie Castro and Ceci White
My Role: Designer and Researcher
1
The Ask
2
Research
Refresh the branding and website for the Joshua Wilton House to better reflect its historic charm while appealing to a broader audience. The goal is to modernize the look and feel to attract younger guests, while still resonating with the inn’s loyal, older clientele who value tradition, elegance, and a homey dining experience.
-
The Joshua Wilton House, originally built in 1888, has long been a staple of the Harrisonburg community, serving as a home, fraternity house, and now a restaurant and inn.
-
The clientele typically skews 40 plus, with a focus on refined experiences for special occasions.
-
Past branding leaned into a “grandma” vintage feel, but the current direction calls for a more high-end, clean, and cool approach that nods to the past without feeling outdated. Feedback from the client emphasizes maintaining historical charm while updating the visual experience for today’s guest expectations.
3
Creative Concepts
We chose a serif typeface and mulled wine tones to evoke warmth, tradition, and elegance.
​
The logo redesign pulls from the iconic architecture of the home, holding on to the visual identity in place and history.
​
The updated website design focuses on streamlined navigation for reservations and events, visually driven storytelling, and a cohesive color palette that feels both timeless and fresh.
​
Click here to view our website!
